SOFIA jewelry & accessories

Sumaiyah Awad

3 years ago

got my ears pierced here! they’re super nice and clean, answered all of the questions that I had. Definitely will be going back and recommending this place to others (:

Georgie Sopkovic

5 years ago

Such a great experience! Amazing customer service! Very helpful and kind. My piercing looks amazing and I am so happy with how it came out! Would 100% recommend to anyone looking for a piercing or looking to buy gifts!

Liana Zamora

4 years ago

This place is amazing!!! I took my 7year old daughter here for her first piercing. The owner was so patient and gentle. Now, my other kids want to get their piercings.

Elisabeth Daly

4 years ago

Took my daughter today to get her ears pierced owner was amazing very kind, knowledgeable, explained everything in details. Shop was super cute and chic and very very clean !! If your looking to get a piercing I recommend going to Sofia in downtown New Brunswick!!

Manini Patel

3 years ago

She was the sweetest person ever and made the visit very easy. She helped me calm down my nerves and gave me the best care possible. I got my cartlidges pierced today and it was such a pleasure. Definitely am going back to her again.

Elissa Birbach

4 years ago

My sister and I got our second piercings here. The owner was really nice and patient, the piercing itself was quick and easy, and the earring selection was beautiful. Overall, a great experience!

Vanessa Clarke Young

4 years ago

I brought my 5yr old daughter to this location to get her first ear piercing. Joselyn did an amazing job. She made sure everything was sterile and clean, and she followed all COVID safety protocols. She helped my daughter feel at ease throughout the process, and gave her a certificate after it was all done. Joselyn provided very clear and helpful instructions for after care, and so far, two weeks later, my daughter’s ears are healing nicely. I would recommend this location for piercings.

Caitlyn Banzon

3 years ago

Joselyn did an amazing job doing my first piercings! She’s very nice and easy to talk to especially when I have questions or concerns. She even helped me feel less nervous before it started. The place has so much options to choose on what earring designs to wear for me which is another nice feature. I’m glad that I chose to get my ears pierced there because it was a painless experience and would definitely go back to get more earrings and other kinds of jewelry in the future. Highly recommend it! :)

A L

11 months ago

I cannot recommend Jocelyn enough! She was incredibly attentive and made me feel at ease about my earlobe piercings. She took the time to explain every step, ensured I was comfortable, and was gentle and precise throughout the entire process. What stood out to me was her warm and friendly energy that immediately puts you at ease. If you're looking for a jeweler who combines expertise with genuine kindness, Jocelyn is the one!

Diane Berry

9 months ago

This was my second child being pierced at Sofia”s. My first daughter was done right before she turned two back in 2023. My second daughter is now 20 months and got her ears pierced today. Jocelyn was absolutely amazing with my kids! She took us in last minute which was truly appreciated. My daughter hardly cried and walked out happy. She is truly gifted with kids! I highly recommend her if you are looking for someone to do piercings for you or your child, THANK YOU for giving us a great experience yet again :-)